RIVER ISLAND SS18 'LABELS ARE FOR CLOTHES' CAMPAIGN
Photographed by RICHARD BURBRIDGE
TVC directed by LACEY @ CLM
Creative direction by JAMIE BRUNSKILL
Strategic agency STUDIO BLVD.
Produced by JN PRODUCTIONS
Styling by ONDINE AZOULAY
Hair by ALI PIRZADEH
Makeup by MATHIAS VANHOOF
* Winner of the CREATIVE CIRCLES 2018 award for 'Best art direction'.
With each models story being told in more depth across River Island's social feeds in the form of interviews and cut down video edits about the individuals.
Partnering with anti-bullying charity 'Ditch the Label' on a collection of sweaters and t-shirts to be sold in-store and online, with proceeds going to the charity. With further donations being made for every photo share on social media, using the hashtag #labelsareforclothes