PRADA Fine Jewellery / Eternal Gold 2023
Creative direction by FERDINANDO VERDERI
Creative by FERDINANDO VERDERI CREATIVE STUDIO
Director of creative studio JAMIE BRUNSKILL
Senior art director JAMIE BRUNSKILL
Photography by DAVID SIMS
Starring AMANDA GORMAN, MAYA HAWKE and SOMI JEAN.
Prada presents Eternal Gold, the fine jewellery collection made of 100% certified recycled gold, from electronic components and circuit boards. The collection is embedded in sustainable practice that informs twenty-first century luxury, alongside time-honoured artisanal techniques and precious gems and metals. To mark the début collection, we created a campaign which celebrates exceptional personalities, whose creativities truly stand outside time. A cast championed for their talent and achievements are celebrated as individuals. They are unique, like each piece of fine jewelry - and their contribution to culture is lasting.
