PRADA Fine Jewellery / Eternal Gold 2023
Creative direction by FERDINANDO VERDERI
Creative by FERDINANDO VERDERI CREATIVE STUDIO
Senior art direction by JAMIE BRUNSKILL @FERDINANDO VERDERI CREATIVE STUDIO
Photography by DAVID SIMS
CGI creative by MORE & MORE
CGI sound by GOLDEN HUM
Starring AMANDA GORMAN, MAYA HAWKE and SOMI JEAN.

Prada presents Eternal Gold, the fine jewellery collection made of 100% certified recycled gold, from a number of sources, including electronic components and circuit boards. The collection is embedded in sustainable practice that informs twenty-first century luxury, alongside time-honored artisanal techniques and precious gems and metals. To mark the début collection, we created a campaign which celebrates exceptional personalities, whose creativities truly stand outside time. A cast championed for their talent and achievements are celebrated as individuals. They are unique, like each piece of fine jewelry - and their contribution to culture is lasting.