JEFF GOLDBLUM
PRADA FW22 CAMPAIGN ‘PRADA STORIES’
Creative direction by FERDINANDO VERDERI
Creative by FERDINANDO VERDERI CREATIVE STUDIO
Senior art director JAMIE BRUNSKILL @FERDINANDO VERDERI CREATIVE STUDIO
Photography by DAVID SIMS
Starring JEFF GOLDBLUM, HUNTER SCHAFER, RAMI MALEK, DAMSON IDRIS, KENDALL JENNER, SORA CHOI, KAI NEWMAN, LINA ZHANG, AMANDA MURPHY, LOLI BAHIA and LIYA KEBEDE
“My favourite keepsake from childhood is my teddy bear”.
The Fall Winter 2022 Prada campaign celebrates individuals and individuality, showcasing a proudly cross-generational cast. Offering fresh perspectives on these world-famous faces, framing themselves within a new narrative as they expand the campaign to tell their own stories, express their personalities, and recount their lives for the camera. In the same fashion an actor takes on a role, their own persona can become characters, reflecting scripts that are all their own.
In juxtaposition with each of David Sims portraits, a series of still-life images - capture objects infused with meaning for these characters, keys to uncovering hidden and private memories.
HUNTER SCHAFER
“I have loved drawing since age 3. Pink is my favourite colour”.
KAI NEWMAN
“Ludi dice, always reminds me of being back home in Jamaica”.
KENDALL JENNER
“I have always written in my journal, which has a heart shaped padlock and key always in it”.
DAMSON IDRIS
“My main childhood memory, is dressing up for Halloween”.
LINA ZHANG
“Basketball reminds me of being back home in China, playing it with my sons”.
SORA CHOI
“My lucky charm is a blue China cat. I really love cats”.
RAMI MALEK
“I always have very fond memories of my birthday, sharing it with my identical twin brother”.
LOLI BAHIA
“I always hated my music teacher, while learning to play the Trombone at school”.
