PRADA ‘SYMBOLE’ BAG CAMPAIGN FW22
Creative direction by FERDINANDO VERDERI
Creative by FERDINANDO VERDERI CREATIVE STUDIO
Director of creative studio JAMIE BRUNSKILL
Senior art director JAMIE BRUNSKILL
Photography by THOMAS RUFF
Starring HUNTER SCHAFER

A triptych in its conception, the Prada Symbole bag campaign starring Hunter Schafer is created by three of contemporary art’s modern masters: Catherine Opie, Thomas Ruff and Carrie Mae Weems, approaching the same subject matters in a series of divergent and distinct portraits.

In this campaign, we see legendary image-maker Thomas Ruff mix his well-known style of typologies photography, synonymous with his early work and studies. With digital techniques, previously seen in his 2003 ‘Nudes’ series, creating a hazy blur, over the crisp, clean portraiture of Hunter and bag. With this being the first time Ruff has created fashion imagery.