Creative by NIKE LDN CREATIVE STUDIO
Studio creative direction by JAMIE BRUNSKILL
Font design by ULLA PUGGARRD
Poem by BRIGIT MINAMORE
Limited edition t-shirts created for the event.
With a buzz created across social media on the lead up to and during the event, to create awareness for the campaign and let young Londoners know what we are doing and to get involved. Get the t-shirt, show your support.
The event took place at the NIKE London store, on Kensington's King's road, which we transformed to Queens Road for the day, to celebrate Serena's arrival and to tie in with our campaign. Replacing many of the street signs for the event.
As well as strategic OOH billboards across the city, in areas which would resonate with London youth.