Creative by NIKE LDN CREATIVE STUDIO
Studio creative direction by JAMIE BRUNSKILL
Font design by ULLA PUGGARRD
Poem by BRIGIT MINAMORE
We were briefed to connect 'Serena Williams' to her real fans in London, during her return to Wimbledon. Creating limited edition 'Unbeatable Serena ' t-shirts featuring a poem by Peckham local, Bridget Minamore. The campaign was featured across NIKE social channels and at the NIKE store on London's Kings road, which we turned in to 'Queen's road' to celebrate Serena's arrival. Creating street signs, OOH and posters for the event, where young London females could come and meet their hero, Serena.
VIDEO
THE T-SHIRT
Limited edition t-shirts created for the event.
SOCIAL
With a buzz created across social media on the lead up to and during the event, to create awareness for the campaign and let young Londoners know what we are doing and to get involved. Get the t-shirt, show your support.
OOH
The event took place at the NIKE London store, on Kensington's King's road, which we transformed to Queens Road for the day, to celebrate Serena's arrival and to tie in with our campaign. Replacing many of the street signs for the event.
As well as strategic OOH billboards across the city, in areas which would resonate with London youth.
