Case Study Video

Promo Video

THE RUNDOWN IN LONDON TOWN
Mo Farah vs. Michael Dapaah

NIKE Marathon (THE RUNDOWN IN LONDON TOWN)
Creative by NIKE LDN CREATIVE STUDIO & WIEDEN + KENNEDY
Nike creative direction by JAMIE BRUNSKILL
W&K creative direction by MARK SHANLEY & PADDY TREACY
W&K creative by TOM CORCORAN, TOM BENDER & JO BRUCE
Directed by MATILDA FINN @ FRIEND LONDON

* Nominated for a 'CANNES LION' award at this years festival for creative excellence.

PRINT & SOCIAL

Print campaign for the big event, awash across social feeds and billboards across the city on the three days leading up to the event.