NIKE 'Nothing beats a Londoner' Campaign 2018
Creative by NIKE LDN CREATIVE STUDIO
Studio creative direction by JAMIE BRUNSKILL
Creative agency WIEDEN + KENNEDY
Agency creative direction by MARK SHANLEY & PADDY TREACY
Agency creative by TOM CORCORAN, TOM BENDER & JO BRUCE
Film directed by MEGAFORCE @ RIFFRAFF FILMS
CGI Gif's directed by FINN KEENAN @ RIFF-RAFF FILMS
* Winner of 07x Yellow Pencils at the D&AD AWARDS 2018, CREATIVE CIRCLES 2018 'Gold of Golds' award and the CANNES LION 'Titanium' award and 'Grand Prix' for Social / Influence 2018.
With a clear 'Swipe up' CTA smashing Snap and IG benchmarks.
International running star Sir Mo Farah & British comedian Michael Dapaah
UK Influencers and TV stars Kurupt FM / PJDN
Professional footballer and weighlifter Akinfenwa aka 'The Beast'
Ex England football superstars and TV pundits, Rio Ferdinand, Ian Wright and Jamie Redknapp
London Influencer Jake 100
Digital sticker pack highlighting key parts of the campaign, created for use across Snapchat and Instagram stories. Created also as gif's to download through our partnerships with 'Giphy' and 'LAD bible'.
With the Major of London 'Sadiq Khan' and Rap's biggest superstar 'Drake' talking about the ad on social media. As well as national newspaper 'The Guardian' creating a parody of the ad on the day after release, following the buzz the advert created upon release.