Creative by NIKE LDN CREATIVE STUDIO
Studio creative direction by JAMIE BRUNSKILL
VM partnership with HOTEL CREATIVE

Visual Merchandising for NIKE TOWN LONDON, May 2018. Raising awareness around Pride and the LGBTQ+ communities of London, with the release of four limited edition colourways of NIKE classics. We set out to reinterpret the rainbow flag in a new contemporary way that felt modern and luxurious by removing any sight of the rainbow flag all together and introducing in it’s place coloured perspex and neon lights in to the store’s central cube, to highlight the ‘BE TRUE’ campaign and London Pride in a new and unique way.

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