GYMSHARK ‘Big Deal Energy’
Directed by ESHAN @ FRIEND
Creative director JAMIE BRUNSKILL
Senior creative lead MIKE RAVEN
In-house producer SARAH CLARKE
Produced by CHRIS ABITOL and AMBER FELIX @ FRIEND
DOP MARCUS AUTELLI
Set designer ZACH APO-TSANG

THE ‘BDE’ VIDEO GAME

We created a video game as part of the campaign, where the avatar is operated by the consumer opening and closing their mouth enabling the avatar to jump up and down grabbing garments from the sale. The open mouth gesture aimed to resemble someone gasping at the ‘BDE’ savings Gymshark has to offer.

> to play the game, search ‘BIG DEAL ENERGY’ in the filters section of Instagram.

BTS