Photography by LORENZO VITTURI
Creative direction by JAMIE BRUNSKILL
We were approached by the brand to work with them on a new brand voice, with the launch of their first advertising campaign. Due to the brands close links to the contemporary art world and our discussions to do something non conformist to the general fashion advertising we see on a daily basis. We though we would start collaborating with a different contemporary artist each season and get them to deconstruct and re interpret the collection in their own unique way. With the launch of the brands first advertising campaign with artist, sculptor and photographer Lorenzo Vitturi.
To coincide with the new brand positioning and the launch of their first advertising campaign, we also created a new logo for the brand.