FLANNELS ‘Festival of Summer’ Brand Campaign 2025
Creative direction by JAMIE BRUNSKILL
Creative FRASERS GROUP CREATIVE STUDIO
Photography by JACK JOHNSTONE
Film directed by JAMIE BRUNSKILL
DOP BLUE LAYBOURNE
Produced by AALTO PRODUCTIONS & LLOYD JONES
Brought in to the Frasers Group to create a new visual identity for one of their key luxury brands, Flannels. Repositioning the brand to align with its consumer personas and create a new world which steps us out of London and in to the various regions of the UK. To create a new vision for the brand which feels more honest, real and relatable, while also continuing to feel aspirational and aligned to the current trends of the fashion industry. To create a visual narrative which links style tribes, real moments and above all a timeless nostalgia, which runs deep in to the core of what it is to be British.
Launching the newly repositioned Flannels 2.0, through their Summer campaign ‘Festival of Summer’. Celebrating the chaos of British Summer by leaning in to the iconic moments which make it. Think weekend escapes, festivals in the countryside, hot nights in the city. Splitting the narrative in to three key parts of the ultimate British Summer. To create a fully integrated brand campaign to coincide with the three months of summer ahead.
STILLS
VIDEOS
STILL LIFE
GRAPHICS
