ESTRID ‘Embody Confidence’ Brand Campaign 2024
Creative direction by JAMIE BRUNSKILL
Creative agency JAMIE BRUNSKILL LTD.
Photography by ZOE NATALE MANNELLA
Hair by ALI PIRZADEH
MU by MARIE DUFRESNE
Styling by BRYAN CONWAY
Casting by ABI CORBETT
Grills by @PLYGRND.LDN
Nails by BRIXTON CLAWS
Film by TOM IVIN
DOP JACK HAMILTON
Produced by TINA LDN
To launch Estrid 3.0, we created the ‘Embody Confidence’ brand campaign. To ignite a global conversation on beauty and identity, confronting an industry that continues to censor real bodies and real issues, while empowering and inspiring the brands gen-z community to embody confidence themselves. Estrid celebrates the unedited, unapologetic essence of every body, through creative expression and body confidence. With total brand sales increasing by +40% during the campaign vs. the previous year, and unprompted brand awareness increasing by 37% across all key European markets.
DIGITAL
Through a fully integrated brand campaign, with a clear push across of the brands social channels, to engage with the consumers on their own terms. From GRWM to UGC, we build the narrative around our community and how body confidence and self love comes through individual self expression, creativity and play.
